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    The Marketing OperationsStrategist

    Sara's monthly newsletter that makes RevOps + GTM strategy actually make sense. Actionable insights and stories from the trenches.

    Followed by leading marketing ops & revops teams

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    Recent Newsletters

    Stay ahead of the curve with actionable marketing operations insights, strategies, and industry trends.

    The Marketing Operations Strategist - Steal my MOPs internal marketing kit ❤️‍🔥
    April 29, 2026

    Steal my MOPs internal marketing kit ❤️‍🔥

    The kit I wish someone had handed me the first time I had to prove MOPs was worth investing in.

    The Marketing Operations Strategist - Who owns AI for GTM? It should be you.
    March 25, 2026

    Who owns AI for GTM? It should be you.

    If you don't step in, another org will. Here's how to claim the roadmap without making enemies.

    The Marketing Operations Strategist - Here's how to use Claude to shine at work. ✨
    March 2, 2026

    Here's how to use Claude to shine at work. ✨

    The Claude guide I wish someone handed me six months ago.

    The Marketing Operations Strategist - 🎸 Pro Tips from 10+ Years: How to Run Campaign Ops Like a Rockstar
    January 28, 2026

    🎸 Pro Tips from 10+ Years: How to Run Campaign Ops Like a Rockstar

    Campaign ops is often undersold as "just sending emails." Here's why it's not -- and how to run it well.

    The Marketing Operations Strategist - How to Leverage GTM Signals
    December 17, 2025

    How to Leverage GTM Signals

    The big word of the year seems to be "signal" -- but can you really use them to win deals? 🤔

    The Marketing Operations Strategist - Steal the AI-for-MOPs learning roadmap I'm using 🤖
    December 3, 2025

    Steal the AI-for-MOPs learning roadmap I'm using 🤖

    There's a lot of hype about how you need to learn AI to survive, but it's hard to know what to focus on. Here's my plan.

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